Music Business: Memphis Music Foundation
What is your name and position?: Elizabeth Cawein, Communications Coordinator for Memphis Music Foundation
What is your band/or company name?: Memphis Music Foundation
What tips do you have to help musicians develop a social media following? : At the Memphis Music Foundation we work with artists through our core program, the Memphis Music Resource Center.
Membership is free, and from the time the artists join we conduct a full artist assessment with them to determine where they are, where they need to be and what the next steps are to get them there.
One of the big pieces of that puzzle for everyone we see is social media. Social tools like Facebook and Twitter are the best way for our artists to market themselves because they are free tools that allow an artist to reach their fans exactly where they are. My approach when working with an artist is to first teach them how to use Twitter, and then to teach them how to grow a Twitter following and move those people not only to Facebook, but to action. READ MORE »
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